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Channel: Marketing and Selling to the 50 Plus » Issue 22
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CIVILITY RULES THE MARKETPLACE

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Good old-fashioned civility will never go out of style, right?  A lot of senior citizens and Baby Boomers would probably beg to differ on that statement.  Rudeness seems to be the rule of the day in a lot of business establishments.  Older consumers put a premium on civility and will use that measure to either [...]

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